What about Coca-Cola?

I made some Coca-Cola findings which will help me to determine the fundamentals of the brand. For my class presentation, I showed a few examples of the advertising history, the company's general history, the competitive products, and a "mind map" of all the words that I associate with Coca-Cola. I catagorized the words into 4 groups: classic, cool, refreshing, and togetherness. I'll use these four words to guide my design for the task light.
p.s. I hope everyone can appreciate how sad the competitive products are. I mean come on, Pepsi copies Coke in every way that they can afford to get away with. Except for their website, which is way too flashy for my taste. And I thought it was funny that the first google image search hit for "new pepsi logo" was the icon for the Obama campaign logo. Does anyone else feel that Pepsi needs to learn how to be effectively original? Ok, enough of that tangent, I'm sure no one cares.
So here's the presentation that I made:

Coca-Cola: the brand

View more presentations from beckysteggs.

Coca-Cola product finds

My project for this quarter is to pick any existing brand, narrow down the fundamental beliefs/aspects of the brand, and design a light based on the core elements of the brand.  It should look like it could have been designed by that company.  

I decided to use Coca-Cola because it has become an American icon and it has such an interesting history behind it.  I love that it's 'the original'.  Classic.  Yep, over the past few years I've grown to determine that when given the choice between Coca-Cola or Pepsi, I WILL choose the original, not the copycat!  Besides, who's got the better design logo?  No comparison.  The more I work on this project, the more biased I'm becoming... haha.  

First I looked around and found some Coca-Cola-themed products to use as references.  It seems that everything follows a basic pattern:  It's primarily red and white, and it has  the Coca-Cola logo on it.  Awesome.  Well, I'll have to do more than that for this design project if I don't want to be a total cop out.

wut up yo

I'll be using this to post some of my design work for the quarter.  I like to think of this as rainbow sprinkles... this ain't the whole cupcake!