Saturday, April 11, 2009

Coca-Cola product finds

My project for this quarter is to pick any existing brand, narrow down the fundamental beliefs/aspects of the brand, and design a light based on the core elements of the brand.  It should look like it could have been designed by that company.  
I decided to use Coca-Cola because it has become an American icon and it has such an interesting history behind it.  I love that it's 'the original'.  Classic.  Yep, over the past few years I've grown to determine that when given the choice between Coca-Cola or Pepsi, I WILL choose the original, not the copycat!  Besides, who's got the better design logo?  No comparison.  The more I work on this project, the more biased I'm becoming... haha.  


First I looked around and found some Coca-Cola-themed products to use as references.  It seems that everything follows a basic pattern:  It's primarily red and white, and it has  the Coca-Cola logo on it.  Awesome.  Well, I'll have to do more than that for this design project if I don't want to be a total cop out.

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