What about Coca-Cola?

I made some Coca-Cola findings which will help me to determine the fundamentals of the brand. For my class presentation, I showed a few examples of the advertising history, the company's general history, the competitive products, and a "mind map" of all the words that I associate with Coca-Cola. I catagorized the words into 4 groups: classic, cool, refreshing, and togetherness. I'll use these four words to guide my design for the task light.
p.s. I hope everyone can appreciate how sad the competitive products are. I mean come on, Pepsi copies Coke in every way that they can afford to get away with. Except for their website, which is way too flashy for my taste. And I thought it was funny that the first google image search hit for "new pepsi logo" was the icon for the Obama campaign logo. Does anyone else feel that Pepsi needs to learn how to be effectively original? Ok, enough of that tangent, I'm sure no one cares.
So here's the presentation that I made:

Coca-Cola: the brand

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