brand identity

Brands are huge. I used to fight it, but more and more I realize how attached we are to brands. We begin to see consistency in products, we come to expect certain things from certain brands. Having that sense of security makes us feel a little better, doesn't it? That's the point– we learn to trust our favorite brands. We feel personally abused if our brand "lets us down".

So what's in a good brand? Brand identity: they have values, a purpose, and a design language. They have consistency as their products or services are part of the same "family". They are recognizable.

I found this blog post on brand familiarity– the brand names have been replaced in the logos. Some of the replaced names are pretty funny! (HP especially made me smile)

http://www.design-logix.co.uk/blog/blog-entry/can_you_recognise_these_familiar_brands